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Indeed surprising to see so many people associate their ego with investment products which he purchased. When someone buy an investment product and investment products is declining in value, often feel they fail. But, not to sell the investment, they reject even sell only because when they sell, meaning that they recognize and show the others that they themselves have failed.

In their minds, if they do not even sell them and retain the investment, that investment may be rising in value again, even hope a profit. And when that happens, of course, pride themselves will appear again.

Unfortunately, the investment is not concerned with how you face it. Mathematically more difficult your investment increase in value compared to down.

For example like this: you invest in – for example – share. Your stock price is $ 750, – per pieces. Then your stock price down 50 percent to $ 375, -. Now the problem, so you can share rose again to $ 750, the stock must be increased by 100 percent, Thus, the need to increase of 100 percent to be able to restore the loss of 50 percent. This is the reason why the investment products that fall in value often can not simply increase the price back to the beginning. Even if can, will generally take a very long time.

That is no doubt need to sell your investment if the value is decreased. I did not say all of your investment at this time the losers should be sold. But I mean is: You can see where the investment at this time, from which you have now, which is worth you sell and what does not. You should not involve the ego in the face of your investment losers. Not only investment in stocks, but also any investment product: Do not hesitate to immediately sell your investment are the losers, especially if there is an opportunity to invest in other places that may be better.

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