Which content am I an Expert at?
An ahead of time challenge job modifiers face is influencing who they are professionally.
If you’ve been in the workforce 5 years or more, you’ve had LOTS of areas where you could demonstrate expertise. Depending on your career, this could be even less than 5 years.
Perhaps you’re an expert at Post merger consolidation, Turnarounds, FAS 133, Ruby programming, Project Management for windows infrastructure, Human Resource wellness programs, Selling technology services or Managing design squads using modern CAD programs to build hospitals.
Observe that these are very particular subject matter expertises. In nowadays job marketplace, the more specifically you are able to define your expertise, the better you’ll sell yourself.
Why? You are delimitating yourself as an expert to solve very specific troubles. It’s what employers want to see, and what candidates seldom do. Remember, today’s hiring manager hires employees like advisers – to solve specific problems with specific subject matter expertise.
So, you’ve decided “I want to be a Subject Matter Expert today”! Now what? What do you choose to specify in?
I put my clients through a simple exercise to help decide what content expertise to choose. In practice, I’ll have them decide as many as three.
I’ve clients prepare a 3 column chart (MS EXCEL or your favorite spreadsheet works great for this). The left column lists “My Skills”, the center column “Market Demands”, and the right column lists “Experiences Desired”.
* Under “My Skills”, list your top 10 specific skills that make you unique. Avoid broad descriptions like Leadership
* Under “Market Demands”, list the top 10 skills you see demanded in the commercialize for jobs you’ve been applying to (or viewing)
* Under “Experiences Desired”, list the top 10 knows you want in your new job. Again, be specific.
Once you’ve earned your lists, compare them. There should be an convergence of skills & knows that exist in all three columns. After all, shouldn’t your next career move demand something you’re good at, something in demand, and something you want to do?
If you don’t have skills and desired experiences that intersect, you may want to broaden your skills or demands list. Alternatively, consider if it’s realistic to expect your desired experiences can be accomplished at the start of your next job. Perhaps this is a signal that your next job could be more of a lateral move that might LEAD to the experiences you desire – a stepping stone, perhaps within the same new employer.
What’s the value in going through this exercise? It forces you to insight, and writing this information down brings insights. In addition, it gives you more info to share with Recruiters, mentors, friends, or Career Coaches. Have fun determining your content expertise!
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